AI has happened fast.

AI-generated content everywhere, employer brands fading into sameness, and underutilized tech stacks with overlapping tools. AI has happened too fast for most recruiting organizations to keep up. The result?

Companies spend more on recruiting, lose good people, and watch their unique employer brand and candidate experience get buried under a wave of generic AI noise.

That's where we come in.

Richard Sternin

Founder & Your Biggest Advocate

I grew up in an east coast branding agency, so I've always known that technology serves the brand, not the other way around. I've interviewed over 12,000 people. I know what works, and I know what's noise.

I've sold recruiting companies, built a custom ATS, and scaled teams at the AI startup built by the creators of Apple's Siri, at EY's global AI Labs, and 2K Games' Visual Concepts studio.

Madeline Labs exists because excellent companies shouldn't get lost in the noise or let their tech work against them. We help you cut through the chaos and make sure your employer brand stays front and center, ensuring the best candidate experience possible.