AI has happened fast.
The rapid convergence of AI, employer brand, and recruiting technology has ranged from moderately problematic to full-on disaster. AI-generated content floods feeds with lookalike posts and websites, causing excellent companies to lose their brand advantage. This means higher recruitment costs, attrition, and reduced productivity. Meanwhile, dozens of redundant tools are semi-integrated into workflows that don't fully utilize what they already have.
Madeline Labs untangles the web of AI tooling, optimizes your recruitment stack, and brings your employer brand back into the spotlight where it belongs.
Richard Sternin
Founder. Technical and Brand Evangelist.
Born and raised in an east coast branding agency, Richard has always known that technology serves the message, not the other way around. During 16 years as a recruiting entrepreneur, he sold his first company (Seven Staffing) and ran two others. He also built and deployed Evolver, a custom applicant tracking system and CRM.
As founding recruiter for Sentient Technologies—the AI startup from the creators of Apple's Siri—he scaled the company during hypergrowth while being deeply immersed in AI across applied research, product development, and infrastructure engineering. This led EY's Global Head of AI to bring him on to guide hiring for their global AI Labs. He also spent four years as 2K Games' Director of Talent Acquisition for their Visual Concepts studio.
He's married to filmmaker Jennifer Steinman Sternin with four children: two sons and two daughters. (Hint, hint.)